Analytics & Traffic Tracking

Traffic Dashboard

Your Dashboard shows real-time and historical traffic data across all your websites with interactive stat cards, sparklines, and trend indicators.

Key Metrics

• Total Traffic — All pageviews across your websites
• AI Citations — Visits from AI engine citations
• Active Campaigns — Currently running syndication campaigns
• Authority Score — Entity Authority Score (0-100) measuring AI discoverability

Each metric shows a trend indicator (↑↓) comparing to the previous period and a sparkline showing daily trends.

Traffic Sources Breakdown

ReachSurge automatically categorizes traffic by source:

• AI Citation Traffic — Visitors clicking links in ChatGPT, Perplexity, etc.
• Probable AI Traffic — Visitors matching AI referral patterns without explicit referrer
• Organic Visits — Traditional search engine traffic
• Social Visits — Traffic from social media platforms
• Direct Visits — Users who typed your URL directly

Date Range Filtering

Use the date picker (7d / 30d / 90d) on the dashboard to view different time periods. Stats and sparklines automatically adjust.

Traffic Forecasting

ReachSurge generates a 30-day traffic forecast using statistical analysis (Holt's exponential smoothing). The forecast chart shows:

• Predicted daily traffic (dashed line)
• Confidence band (shaded area)
• Plain-English summary of the trend

Forecasts update weekly on Mondays.

Anomaly Detection

Automated anomaly detection runs hourly and alerts you to:

• Traffic drops >20% below expected (warning) or >40% (critical)
• Unusual traffic spikes
• Citation or backlink losses
• Day-of-week seasonality is accounted for

Critical anomalies appear as a banner at the top of your dashboard and trigger email/Slack/Discord notifications.

Smart Recommendations

AI-powered recommendations appear on your dashboard, suggesting actions based on:

• Declining traffic + stale content
• Low citation-to-organic ratio
• Backlink opportunities
• Critical anomalies needing attention

GA4 Integration (Growth+)

Import Google Analytics 4 data to compare before/after ReachSurge performance. Set up in Settings → Integrations → Google Analytics 4.

FAQ

How accurate is the traffic data? Our tracker captures 95%+ of visits. Some ad blockers may prevent tracking.

What's "probable AI traffic"? Traffic that shows AI referral patterns (specific user agents, referral domains) but lacks explicit AI referrer headers.

How does the forecast work? Holt's double exponential smoothing on your last 90 days of data, with confidence bands that widen over the forecast horizon.